How to Do Audience Analysis before Speech Writing?

Audience Analysis
The process to recognize the interest of people is termed as audience analysis. Before writing a speech, it is very important to do audience analysis. It helps you to write an influencive speech. Audience analysis needs to done before writing a speech. Because it will become very difficult to manage all things in a single go at the time of speech. Audience analysis involves different factors. With each factor, you get to know the interest and believe of the audience. And an effective speech is only that one that positively influences the audience. In any speech, you have to inspire your audience. And that is only possible when you have an idea of their beliefs. The Academic Papers UK is known for its best dissertation help in UK, its researchers have shared some guidelines on how to do audience analysis. Let us discuss them;

Demographic Information of Audience

Demographic information is an important factor of audience analysis. The demographic information includes age, race and gender. It also includes if the audience is from student class or employee class. And you have to see religion and status of the audience. Your audience can belong to a particular class, or it can be mixed one. In the case of particular class, it will be easy to write a speech. For example, all the audience is from the UK, and all are students.

Here you can easily go for a particular tone and style of speech. You can be informal in your speech. Same as you have to be formal and professional in your speech for employees. Another case is of mix audience. Here you can have youngsters as well as aged people. Here take the example of conference at university. In this type of conference, you will have staff and students. So, you have to be careful about your speech. Here you cannot go for the informal speech at all.

Use of Rhetorical Questions:

The use of rhetorical questions will assist you in the judgement of audience attitude. At the start of speech, add effective rhetorical questions. The purpose of asking such question is not to have an answer from audience. But the purpose is to judge and engage the audience. The use of rhetorical questions plays an important role in audience analysis. You can judge the audience's mood. Even you can change the audience's mood by this technique.

Details of Event and Topic:

Details of event and topic of speech itself play an important role in audience analysis. This way, you can identify a link between your topic of speech and event. And you can add that information into your speech. The event details help you know if the event is technical or non-technical. These factors matter a lot in your speech writing. It helps you know what aspects you should add to inspire your audience. This is how detail of event is involved in audience analysis.

If we talk about the topic of speech, its detail helps you add reasonable content to speech. For example, you have to convince your audience to build a hospital in town. Now you have to add reasonable arguments in your speech. Not all arguments work for all types of audiences and events. You have to select particular arguments depending upon the audience. These aspects have a major role in audience analysis before writing a speech.

Another important aspect of audience analysis is to know how common your speech topic is. For this, you can go for different approaches. The first one is to search for it on internet. This way, you will get many people who have already talked about it. Another one is an indirect way. In this, you make a rough estimate based on type of audience. If people have an idea, you still have to add some topic background. If you assume your audience is well familiar with the background, it will create trouble. The complex start can create a gap between you and your audience. They might lose interest and misses the whole idea of your speech.


Egocentrism plays a prime role to develop theoretical framework in audience analysis. If your audience is professional members, they will surely be inclined to take interest in the things that will benefit them. You need to do audience analysis to identify such an audience and plan your speech accordingly. With proper planning and analysis, the speakers can engage their audience. This will not only make things easy for the speaker but also creates a positive vibe and everyone will enjoy the speech.


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